Clarity for your brand.
Marketing that actually works.
Personal branding for leaders.
Outsourced CMO for growing businesses that want real results.
What clarity creates
When brand, strategy, and execution are aligned, the impact isn’t loud.
It’s measurable. And it spreads.
Clear positioning
People understand what you do, who it’s for, and why it matters. Internally and externally.
Focused marketing execution
Time, budget, and energy go into work that actually moves the business forward.
Momentum that compounds
Each decision builds on the last. Less rework. More confidence. Better results.
Who I work with
Leaders and teams at moments of change, growth, or reset.
Founders, CMOs, and senior leaders who know their brand and marketing should be working harder than it is.
You might be growing.
You might be stuck.
You might be evolving.
What’s missing isn’t ambition or effort.
It’s clarity, direction, and alignment.
Leaders who want their experience, thinking, and reputation to translate clearly online.
Not louder visibility. Clear positioning that reflects who you are and what you bring.
Personal branding
Businesses that need senior marketing direction and hands-on execution.
Clarity at the leadership level, and practical momentum across brand, marketing, and growth.
Outsourced CMO
Complex environments
B2B, SaaS, tech, finance, and service-led organizations where decisions have real consequences.
Places where clarity reduces friction, aligns teams, and drives measurable results.
How I help
Clarity
We get clear on what you stand for, who you’re really for, and what matters most right now.
That might be personal brand direction, positioning, messaging, or marketing priorities. It depends on where you are and what’s needed right now.
My work sits between brand thinking and real execution.
We get clear first. Then we make sure the right things actually happen.
Alignment
We bring brand, marketing, and business goals into the same conversation.
That’s when decisions get easier and marketing starts supporting the business instead of pulling it in different directions.
Execution
I help turn clarity into action.
Sometimes that’s hands-on work.
Sometimes it’s guiding your team.
Sometimes it’s stepping in as an outsourced CMO to keep things moving.
Always practical. Always grounded in real-world constraints.
Ways we can work together
The work always starts with clarity.
How we move forward depends on what you need most right now.
Sometimes that’s focused personal brand work.
Sometimes it’s senior marketing leadership inside the business.
Sometimes it’s a shorter, more contained engagement to reset direction.
Personal branding
For leaders who want their experience, thinking, and reputation to translate clearly online.
This often includes positioning, messaging, and shaping how you show up on LinkedIn and beyond, so your brand supports where you’re going next.
Strategic, grounded, and very practical.
Outsourced CMO
For businesses that need senior marketing direction without hiring full-time.
I work closely with founders and leadership teams to bring focus to strategy, prioritize the right work, and make sure marketing actually supports business growth.
Hands-on where needed. Always aligned to outcomes.
Strategic reset or advisory
For moments of change, growth, or uncertainty.
This might be a short engagement to clarify direction, pressure-test strategy, or realign brand, marketing, and leadership before the next phase.
Clear thinking at critical moments.
What clients say
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“Working with Jodi brought structure and calm to a complex marketing environment. She understands how to translate strategy into execution without losing sight of the bigger picture. The impact was practical, measurable, and lasting.”
Han Rabinovitz
Senior Tech Marketing Leader
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“Jodi has an exceptional ability to listen deeply and reflect what actually matters. She helped me articulate my work with clarity and confidence, without losing my voice. The result felt aligned, grounded, and true to who I am.”
Tracey Clark
Neuroscience-Based Leadership Coach
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“Jodi helped us bring real clarity to our positioning and marketing direction. It wasn’t about doing more, it was about doing the right things. That focus made a tangible difference to how we grew the business.”
Simon Gerstler
Founder, Pipe Global
Why clients work with me
I’ve spent years working inside growing businesses and complex organizations where clarity really matters.
I understand the tension between brand thinking and real execution. Between ambition and what’s possible right now.
That experience is why my work is grounded and practical, with a clear focus on momentum and progress.
No bravado. Just clarity that helps people move forward.
Working together usually starts with a conversation.
Sometimes that leads to a short, focused engagement.
Sometimes it turns into longer-term work.
Either way, the goal is the same:
to bring clarity, focus, and momentum to what you’re building.
