About BrandHero
Strong products work better.
When people understand them faster.
BrandHero helps B2B and technical products become easier to understand, adopt, and communicate across the customer journey.
The work behind BrandHero
Built from the messy middle between product, customers, and growth.
I started as the founding CMO of a challenger bank, building and leading the marketing team from scratch and taking the business from launch to a fully digitized operation.
Most people spend a career working up to CMO. I did mine the other way: I got to CMO, then went deep into GTM and product marketing, to get products to land in the best way with the people who need them.
Much of the work now sits in the messy middle between product, sales, operations, customer success, and customer behavior.
Especially in technical and AI-powered environments where strong products work better when customers understand the value faster.
I work with an AI stack that helps me pressure-test positioning, model buyer responses, speed up research, and turn complex thinking into practical workflows.
View Jodi’s LinkedIn →
What this means in practice
Breadth across the work.
Depth where it counts.
Product understanding
Helping customers understand what the product does, why it matters, and how it helps them.
Onboarding and adoption
Making the early customer journey clearer so people feel more confident using the product.
GTM alignment
Getting product, sales, marketing, and customer teams working from the same understanding.
Lifecycle communication
Creating communication that supports customers after launch, not just before they buy.
Customer adoption
Helping customers know what to expect, what to trust, and what to do next.
Multi-market rollout
Supporting clearer communication across markets, teams, and customer journeys.
Measurable impact
Experience that connects strategy, execution, and adoption.
Trial-to-paid conversion across a multi-market enterprise energy platform migration.
International markets supported across onboarding, lifecycle communication, and GTM execution.
GTM coordination across positioning, onboarding, lifecycle marketing, sales alignment, and execution.
Positioning carried through onboarding, communication, adoption, and customer experience.
How I work
Commercially grounded.
Clear in the messy middle.
Clarity before complexity
The focus stays on helping customers, teams, and leadership understand what matters most.
Strategy connected to execution
Positioning only works when it carries through campaigns, onboarding, sales conversations, and adoption.
Cross-functional alignment
Product, sales, marketing, customer success, and leadership work better when everyone is moving around the same commercial narrative.
Start here
Strong products work better
when customers understand them faster.
BrandHero helps B2B and technical companies simplify positioning, align teams, and make products easier to understand, adopt, and communicate across the customer journey.
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